About the project
AAR bus+bahn is more than just a "technical" company, but that is exactly how the company was perceived. Branding and repositioning were the challenges of this project. From consulting, target group definition and tonality to a completely new CI/CD, everything was revised. The focus was on the people. The new positioning and branding achieved great sympathy among all stakeholders, because from now on AAR bus+bahn was not just a train and bus company, but a company that connects people!
Services
Strategy Consulting
Branding
Design
Publishing
Client
AAR bus+train
AAR bus+train. We connect people.
People in everyday public transport situations
From commuters to families to teenagers: this overarching basic concept is followed by the visual language. The authentic experience of the moment, in connection with people in the surroundings, is the focus here. The pictures tell short stories and show the small moments of happiness in everyday life, always in connection with AAR bus+bahn.
3 days, 13 locations, 20 models, 1650 photos
Web branding
Thanks to the collaboration with Stadler Rail and the Innova Design Team, we were able to rework the branding for AAR bus+bahn for their rolling stock - both the interior and exterior.
