About the project
Rebranding and repositioning the Gornergrat Bahn at home and abroad was the clearly formulated task in the agency pitch. Our approach was quickly found: Away from the rather technical visual language, towards the unique and breathtaking environment, which arouse emotions! The unmistakable panorama, the world-famous Matterhorn and the emotions of the visitors when viewing these natural spectacles are the focus of the newly designed communication appearance. The entire corporate design was not only defined and created, but also elaborated for all marketing instruments on all levels of communication. A "success all along the line" also in view of the passenger numbers!

Conception & Strategy

Gornergrat railroad

Photo shoots at over 3000 m above sea level.

We were allowed to organize and implement a variety of photo shoots - always with the probably most famous panorama of Switzerland in the background. Whether during the summer sunrise at the Riffelsee or in winter in the midst of deepest powder snow - we gave everything for the 360° experience on the mountain. For our client. For the perfect result.