About the project
We have been proposing and implementing creative ideas and designs for Hotelplan, Switzerland's largest tour operator, since 2013. During this time, we have expanded Hotelplan's corporate design and successfully applied it in all marketing areas. This includes the daily implementation of flyers, posters, advertisements and much more. We develop ideas for campaigns, create concepts for trade fair appearances and plan representative public and corporate events. We have also redesigned the outside areas of the branches and produce numerous videos for Reels. Our comprehensive support always ensures an inspiring vacation feeling.
Services
Branding
Campaigns
publishing
Digital Services
Events
Client
Hotelplan
Inspiring reels
for the best time of the year
For Hotelplan, we create engaging reels for social media that perfectly capture the inspiring vacation feeling. Our videos are designed to inspire travelers and increase Hotelplan's reach. From initial script to production and finalization, we ensure that Hotelplan's social media presence remains dynamic and vibrant, strengthening its branding.
A breath of fresh air for Hotelplan branches
The redesign of the exterior signage of the Hotelplan branches impresses with fresh graphic elements that represent the variety of travel types and regions. Complemented by impressive images that appeal to customers' wanderlust, an inspiring atmosphere is created. This design gives the branches a modern look that invites customers to discover the world before they even step through the door.
OOH campaign
The personal touch
The OOH campaign for Hotelplan focused on the personal touch of the branches. The campaign uses consistent visual elements and messages, while the portraits of the employees vary depending on the location. Whether in advertisements, on billboards or in large-scale bus brandings - the individual advice and unique character of each branch are emphasized by the authentic portraits of the employees. This strengthens customers' connection and trust in Hotelplan and creates an inviting brand experience.
Car branding
Hotelplan on the road
We have developed a sophisticated design concept for Hotelplan's car lettering that uses pictograms as travel worlds. The pictograms are strategically placed and adapt to the shapes and conditions of the vehicles. This tailor-made design ensures that the lettering interacts harmoniously with the contours and finishes of the cars. The result is appealing, brand-appropriate vehicles that showcase the diversity of Hotelplan's travel world.
