About the project
When a local brand of Migros Genossenschaft Luzern is positioned nationally, a brand development is required and a national brand is developed from the local brand, then we are on the spot. In close cooperation with the management of IBAW (Institute for Vocational Education and Training), the brand was further developed based on the vision/mission jointly defined in our workshops as well as the core values developed. The branding was also carried out on a visual level and the logo and claim as well as the CD/CI were implemented in a fresh, modern and contemporary way. The jointly developed marketing and communication strategy were the foundation for the successful national launch in all parts of the country. The brand was launched with a wide variety of creative measures and communicated through a national campaign on all channels (digital and OHH). The customer is "happy" and so are we. The launch was very successful and promising.
Services
Branding
Conception & Strategy
Digital
Events
Campaigns
Client
IBAW (A Migros Group Brand)
Your life. Your career.
We successfully launched a comprehensive campaign for IBAW that is being played out on all relevant channels. With a creative concept that emphasizes the modern demand for work-life balance, IBAW positions itself as the ideal partner for part-time continuing education. Our campaign emphasizes that you can be successful both professionally and in your free time without having to give up one or the other. The catchy headline and eye-catching visuals serve as an effective eye-catcher and underline the message: success in every situation. As part of a special photo shoot, situations were created in which personas can be seen in both business and leisure looks, which visually supports the central idea of the campaign in an original way.
Dare to make a lateral entry.
As an agency, we successfully launched the innovative "Emojional" campaign concept for our client. This cross-business unit campaign is the first to specifically advertise lateral entry offers under this name. Our creative approach combines bold headlines with emojis to emotionally convey various motivations for lateral entry. Through targeted online activities and an accompanying content plan, we achieve a precise target group approach. The three developed subjects on the landing page provide a comprehensive overview of the offers and enable our client to evaluate the effectiveness of this new marketing strategy. Our concept showed remarkable results: We recorded an above-average number of "saves" of posts, indicating sustained interest from the target group. The campaign not only generated numerous registrations for information events, but also led to direct purchases via the social media platforms. With this innovative strategy, we not only increased reach, but also created the basis for a long-term increase in engagement and conversion optimization.
