About the project
When an "ordinary" means of transport mutates into an adventure train, we might have a finger in the pie... the Matterhorn Gotthard not only travels right through the middle of the adventure world, but also turns the train ride itself into a unique experience. The redesign and the entire reorientation gives the MGB an unmistakable identity and addresses the target group visually through their worlds of needs. The communicative bandwidth included all instruments in the promotion as well as print and digital areas. The entire know-how of our specialist departments was involved and everyone was happy to go the "extra mile" for this successful project.

Conception & Strategy

Matterhorn Gotthard Railway

Primary color red

CMYK: 0 | 99 | 100 | 0
HEX: #E3081A

Secondary color dark gray

CMYK: 0 | 0 | 55
HEX: #929292

Secondary color medium gray

CMYK: 0 | 0 | 30
HEX: #C6C6C6

Secondary color light gray

CMYK: 0 | 0 | 12
HEX: #E9E9E9