About the project
The benchmark is large and the market saturated. Only with a clear positioning and differentiation can a new additional institute in the beauty sector successfully assert itself and convince with an attractive and quality-conscious appearance. The personal touch as well as the uncompromising quality thinking and the high quality of the treatments and the institute should be reflected in the entire communication and visual implementation. Top Line was even involved in the consultation of the interior design. From the name analysis to the logo development, from the stringent CD/CI to the realization of the communication measures in the digital (website, etc.) and classical area (among other things, promo samples before the opening), everything was realized by the Top Line Group in close cooperation with the client. Result: The positioning and the visual appearance inspired the customers and the success was even beyond our expectations; the institute was already fully booked in the 1st month and overwhelmed with positive customer feedback.

Strategy Consulting
Brand identity
Brand positioning
Brand and claim development
Integrated communication
corporate identity
brand design

Sense of Beauty GmbH