About the project
In fall 2023, we developed and implemented a creative online campaign for the Swiss Museum of Transport. The campaign, which motivated families to visit during the fall vacations, focused on parents, children, godparents, grandparents and babysitters and successfully generated numerous ticket purchases. Through targeted measures, we were able to significantly increase visitor frequency during the fall vacations and position the Museum of Transport as a versatile, innovative and high-quality museum. In doing so, we generated many impressions and sustainably strengthened the brand awareness of the Swiss Museum of Transport. Our comprehensive support and creative approach helped the campaign to achieve all its objectives and exceed the expectations of our target groups.
Services
Conception
campaign
Digital
Client
Swiss Museum of Transport
Social media campaign
Bucket list
Our concept was based on a bucket list that shows the many activities and highlights at the Museum of Transport. With the headline "My perfect vacation day", we created a personal touch that creates a connection to vacations and makes it clear that all these experiences are possible in a single day. Various themed worlds were illustrated individually and supported by suitable images and videos.