About the project
The big challenge was to increase the knowledge of travel advisors for the USA and to strengthen the retail channel for the future. Personal contact and expertise are the key success factors compared to digital development. The result was the largest education and training platform for the USA with over 450 people (visitors, service providers, journalists), plenum, marketplace and workshops. Not least the fact that the American ambassador holds the "Welcome-Speech" shows the importance of this professional event for the USA and it is hard to imagine today without it. The annual event is conceived, coordinated, organized and marketed by us.

Services
Conception
Coordination
Organization
Budget management
Branding
Off- & online marketing

Client
Visit USA Switzerland

Plenum with presentations

12 workshops

Press conference

Knowledge Test

Marketplace with 50 exhibitors

Digital feedback tool

Lunch

Apéro

Facts & Figures

Participant

over 450 guests

Partner

over 50 partners & service providers

Location

Mövenpick Regensdorf

Time frame

From 9.00 until approx. 17.30

Moderation

Miriam Rickli

Conclusion

Largest and most established trade event for the USA